Our Vision

Our vision is to be the world’s most trusted Fetish and BDSM community. A safe, sane and consensual home for kinksters and the kink-curious, that demystifies alternative lifestyles and provides a user-friendly dating solution.

Our Values

Our five core values embody our culture, spirit and dedication to our kinky community. They keep us aligned and help us make decisions about everything we do.


We foster an international community with an open mind that fights discrimination and makes everyone feel welcome.


We use data and gather qualitative feedback to meet the needs of our members in a timely manner.


We enable kinksters to create meaningful connections through an intuitive and reliable platform, that is easy to use.


We make solution-oriented decisions by anticipating the immediate and long-term impact on sustainable growth.


We strive to educate the kink-curious, engage experienced kinksters and build trust based on the three SSC (Safe, Sane & Consensual) principles.